Case study · B2B SaaS (AdTech / MarTech)

Smart Video Platform

The challenge

Restore ad-platform signal lost to third-party pixel deprecation; lift conversion for paid-traffic marketers.

What we built

An end-to-end ad signal restoration platform: First Party Pixel (server-side tracking), Signal Connect, Off-Platform Video Retargeting (OPVR), conversion event optimization, In-Video Conversions, CRM integrations with 18+ platforms, and DRM video protection.

Why this matters

As third-party pixels deprecate across ad platforms, server-side First Party Pixel tracking and Signal Connect restore the conversion signal paid-traffic marketers depend on, then extend it with off-platform video retargeting, in-video conversions, and CRM integrations across 18+ platforms.